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Advertising : principles and problems /

Dirksen, Charles J.

Advertising : principles and problems / Charles J. Dirksen, Arthur Kroeger - 3rd ed. - Homewood, Ill. : R.D. Irwin, 1968 - 804 p. : ill. ; 24 cm.

Includes indexes

[References] : p. 783-786

LCCN: 68-17050

Subjects--Topical Terms:
Advertising
Advertising--Case studies

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