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Advertising principles and practice

Wells, William, 1926-

Advertising principles and practice William Wells, John Burnett, Sandra Moriarty - 3rd ed. - Englewood Cliffs, N.J. Prentice-Hall 1995 - xxv, 815 p. : ill. (some col.) ; 27 cm.

ISBN: 0137228694 RM165.44

LCCN: 94-30364

Subjects--Topical Terms:
Advertising

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Advertising principles and practice

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