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Advertising : principles and practice /

Wells, William, 1926-

Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1992 - 692 p. : ill. ; 28 cm.

ISBN: 0130162051 RM111.17

LCCN: 91-36573

Subjects--Topical Terms:
Advertising

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