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Advertising : planning, implementation & control /

Nylen, David W.

Advertising : planning, implementation & control / David W. Nylen - 2nd ed. - Cincinnati : South-Western Pub. Co., 1980 - viii, 603 p. : ill. ; 24 cm.

Includes bibliographical references and indexes

ISBN: 0538195800

LCCN: 79-063861 //r85

Subjects--Topical Terms:
Advertising

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Advertising : planning, implementation & control /

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