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Advertising : mass communication in marketing /

Littlefield, James E.

Advertising : mass communication in marketing / James E. Littlefield, C. A. Kirkpatrick - 3rd ed. - Boston : Houghton Mifflin, 1970 - 544 p. : ill. ; 24 cm.

Includes index

Subjects--Topical Terms:
Advertising

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Advertising : mass communication in marketing /

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