Advertising /
Runyon, Kenneth E.
Advertising / Kenneth E. Runyon - 2nd ed. - Columbus, Ohio : C.E. Merrill Pub. Co., 1984 - xiii, 702 p.: ill. (some col.) ; 29 cm.
Rev. ed. of: Advertising and the practice of marketing. c1979
Includes bibliographical references and indexes
83-61930
Advertising
Marketing
Advertising / Kenneth E. Runyon - 2nd ed. - Columbus, Ohio : C.E. Merrill Pub. Co., 1984 - xiii, 702 p.: ill. (some col.) ; 29 cm.
Rev. ed. of: Advertising and the practice of marketing. c1979
Includes bibliographical references and indexes
83-61930
Advertising
Marketing