Marketing research : methodological foundations /
Churchill, Gilbert A.
Marketing research : methodological foundations / Gilbert A. Churchill, Jr. - Fifth edition. - xxxii, 1070 pages : some color illustrations ; 24 cm.
Includes bibliographical references and index
0030314720 (pbk.)
Marketing research.
Marketing research : methodological foundations / Gilbert A. Churchill, Jr. - Fifth edition. - xxxii, 1070 pages : some color illustrations ; 24 cm.
Includes bibliographical references and index
0030314720 (pbk.)
Marketing research.
