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Advertising : its role in modern marketing /

Dunn, S. Watson 1918-

Advertising : its role in modern marketing / S.Watson Dunn, Arnold M.Barban - 5th ed. - Chicago, CA. : Dryden Press, 1982 - xxi, 710 p. : ill. ; 25 cm.

Includes bibliographical references and index

ISBN: 0030600499

LCCN: 81-67231

Subjects--Topical Terms:
Advertising

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Advertising : its role in modern marketing /

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