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Advertising : its role in modern marketing /

Dunn, S.Watson (Samuel Watson), 1918-

Advertising : its role in modern marketing / S.Watson Dunn, Arnold M.Barban - 4th ed. - Chicago : Dryden Press, 1978 - 741 p. : ill. ; 25 cm.

Includes bibliographical references and index

Subjects--Topical Terms:
Advertising

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Advertising : its role in modern marketing /

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