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Advertising : a behavioral approach for managers /

Faison, Edmund W. J., 1926-

Advertising : a behavioral approach for managers / Edmund W. J. Faison - New York : Wiley, 1980 - xiii, 783 p. : ill. ; 24 cm. - The Wiley series in marketing .

ISBN: 0471049565

Subjects--Topical Terms:
Advertising
Advertising--Psychological aspects

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