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Advertising : planning, implementation, and control /

Nylen, David W.

Advertising : planning, implementation, and control / David W. Nylen - Cincinnati : South-Western Pub. Co., 1975 - viii, 598 p., 2 leaves of plates : ill. ; 24 cm.

ISBN: 0538195703

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Advertising

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Advertising : planning, implementation, and control /

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