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Analyzing media messages : using quantitative content analysis in research /

Riffe, Daniel.

Analyzing media messages : using quantitative content analysis in research / spine title : Analyzing media messages. Daniel Riffe, Stephen Lacy and Frederick Fico. - Third edition. - xiv, 206 pages : illustrations ; 24 cm. - Routledge communication series. . - Routledge communication series. .

'First edition published by Routledge 1998.'

Includes bibliographical references (pages 179-194) and indexes.

ISBN: 9780415517669 (hardcover) RM493.83 9780415517676 (softcover)

Subjects--Topical Terms:
Content analysis (Communication)
Mass media--Research--Methodology.
Mass media--Statistical methods.

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