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Brand-driven city building and the virtualizing of space /

Gutzmer, Alexander,

Brand-driven city building and the virtualizing of space / Spine title Brand-driven building and the virtualizing of space. Alexander Gutzmer. - London : Routledge, 2014. - viii, 174 pages. : illutrations. ; 25 cm. - Routledge research in planning and urban design. . - Routledge research in planning and urban design. .

Includes bibliographical references (p. 158-172) and index.

ISBN: 9780415815345 (hbk.) RMJ526.68 0415815347 (hbk.)

Subjects--Topical Terms:
City planning--Social aspects.
Urbanization--Social aspects.
Urban sociology.
Place marketing.
Urban economics.
Branding (Marketing)--Social aspects.

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Brand-driven city building and the virtualizing of space /

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