Crafting and executing strategy : the quest for competitive advantage : concepts and cases /

Thompson, Arthur A., 1940-

Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson, Jr., A.J. Strickland III, John E. Gamble. - 17th ed. - Boston : McGraw-Hill/Irwin, c2010. - 1 v. (various pagings) : col. ill. ; 27 cm.

Includes bibliographical references and index.

Concepts and techniques for crafting and executing strategy -- Cases in crafting and executing strategy.

Presenting the most recent developments in research and strategy, this text applies these theories and illustrates their implementation in business cases.

9780073530420 (alk. paper) 0073530425 (alk. paper) 9780070182608 (pbk.) Hadiah 0070182604 (pbk.)


Strategic planning.
Strategic planning--Case studies.
Business planning.

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