Normal view MARC view ISBD view

Promotional management /

Govoni, Norman A. P.

Promotional management / by Norman Govoni, Robert Eng, Morton Galper. - Englewood Cliffs, N.J. : Prentice-Hall, 1986. - xiii, 578 p. ; 24 cm.

Includes bibliographies and index.

ISBN: 0137310196 (hbk.)

Subjects--Topical Terms:
Marketing.
Sales promotion.

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Promotional management /

Contact Us

Copyright ©The National University of Malaysia Library