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New food product development : from concept to marketplace /

Fuller, Gordon W.

New food product development : from concept to marketplace / Gordon W. Fuller. - 3rd ed. - Boca Raton, FL : CRC Press, ò011. - xix, 487 pages : illustrations ; 25 cm

Includes bibliographical references and index.

ISBN: 9781439818640 (hardcover : alk. paper) RM358.99 1439818649 (hardcover : alk. paper)

Subjects--Topical Terms:
Food--Marketing.
Food--Research.
New products--Marketing.
Product management.
Food industry and trade--Technological innovations.

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New food product development : from concept to marketplace /

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