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CB : consumer behavior /

Babin, Barry J.,

CB : consumer behavior / Barry J. Rabin, Eric G. Harris. - Student edition 6. - xii, 370 pages : illustrations ; 28 cm.

Cover title. '4LTR Press'--Cover.

Includes bibliographical references and index.

ISBN: 1285189477 9781285189475 RM259.84

Subjects--Topical Terms:
Consumer behavior.

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