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Marketing your library's electronic resources : a how-to-do-it manual for librarians /

Kennedy, Marie R.

Marketing your library's electronic resources : a how-to-do-it manual for librarians / Marie R. Kennedy & Cheryl LaGuardia. - Chicago : Neal-Schuman, c2013. - xxi, 177 p. : ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9781555708894 RM186.39

Subjects--Topical Terms:
Libraries--Marketing.
Electronic information resources--Marketing.
Libraries--Marketing--United States--Case studies.

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Marketing your library's electronic resources : a how-to-do-it manual for librarians /

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