The loyalty advantage : essential steps to energize your company, your customers, your brand /

Durkin, Dianne M., 1947-

The loyalty advantage : essential steps to energize your company, your customers, your brand / Dianne M. Durkin. - New York : AMACOM, American Management Association, 2005. - ix, 229 p. ; 24 cm.

Includes bibliographical references (p. 201-219) and index.

0814408176 (hbk.) 9780814408179 (hbk.) Hadiah

2004-030979


Employee motivation.
Employee loyalty.
Organizational commitment.
Interpersonal communication.

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