Advertising and promotion : an integrated marketing communications approach /
Hackley, Christopher E.
Advertising and promotion : an integrated marketing communications approach / Advertising & promotion. Integrated marketing communications approach. Chris Hackley. - 2nd ed. - Los Angeles : SAGE, 2010. - xii, 333 p. : ill. (some col.) ; 23 cm.
Previous ed.: 2005.
Includes bibliographical references and index.
This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand'personalities' in terms that resonate with consumers across many cultures.
9781849201452 (hbk.) 1849201455 (hbk.) 1849201463 (pbk.) 9781849201469 (pbk.) Hadiah
Advertising.
Advertising--Social aspects.
Sales promotion.
Advertising--Brand name products.
Advertising and promotion : an integrated marketing communications approach / Advertising & promotion. Integrated marketing communications approach. Chris Hackley. - 2nd ed. - Los Angeles : SAGE, 2010. - xii, 333 p. : ill. (some col.) ; 23 cm.
Previous ed.: 2005.
Includes bibliographical references and index.
This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand'personalities' in terms that resonate with consumers across many cultures.
9781849201452 (hbk.) 1849201455 (hbk.) 1849201463 (pbk.) 9781849201469 (pbk.) Hadiah
Advertising.
Advertising--Social aspects.
Sales promotion.
Advertising--Brand name products.