Data science for business : [what you need to know about data mining and data-analytic thinking] /

Provost, Foster, 1964-

Data science for business : [what you need to know about data mining and data-analytic thinking] / What you need to know about data mining and data-analytic thinking Foster Provost and Tom Fawcett. - Sebastopol, Calif. : O'Reilly, 2013. - xviii, 386 p. : ill. ; 24 cm.

Subtitle from cover.

Includes bibliographical references (p. 359-366) and index.

Introduction : data-analytic thinking -- Business problems and data science solutions -- Introduction to predictive modeling : from correlation to supervised segmentation -- Fitting a model to data -- Overfitting and its avoidance -- Similarity, neighbors, and clusters -- Decision analytic thinking I : what is a good model? -- Visualizing model performance -- Evidence and probabilities -- Representing and mining text -- Decision analytic thinking II : toward analytical engineering -- Other data science tasks and techniques -- Data science and business strategy -- Conclusion.

1449361323 (pbk.) 9781449361327 (pbk.) RM108.45


Data mining.
Big data.
Information science.
Business--Data processing.

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