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Essentials of services marketing /

Wirtz, Jochen.

Essentials of services marketing / Services marketing. Jochen Wirtz, Patricia Chew, Christopher Lovelock. - 2nd ed. - Singapore : Pearson Education South Asia, 2012. - 567 p. : col. ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9789810686185 (pbk.) RM427.18 9810686188 (pbk.)

Subjects--Topical Terms:
Service industries--Marketing.

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