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Global marketing management /

Keegan, Warren J.

Global marketing management / Warren J. Keegan, with Elyse Arnow Brill. - 8th ed. - xxii, 457 pages : illustrations ; 26 cm.

Buku Bacaan Asas Fakulti

Includes bibliographical references and indexes.

ISBN: 9780136157397 (alk. paper) RM745.33 0136157394 (alk. paper).

Subjects--Topical Terms:
Export marketing--Management.
Export marketing--Management--Case studies.

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