Customer relationship management : a database approach /
Kumar, V., 1957-
Customer relationship management : a database approach / V. Kumar, Werner J. Reinartz. - Hoboken, N.J. : Wiley, c2006. - xxiv, 323 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0471271330 Hadiah 9780471271338
2006-295010
Customer relations--Management.
Customer relations--Data processing.
Customer relationship management : a database approach / V. Kumar, Werner J. Reinartz. - Hoboken, N.J. : Wiley, c2006. - xxiv, 323 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0471271330 Hadiah 9780471271338
2006-295010
Customer relations--Management.
Customer relations--Data processing.