The effects of military advertising : evidence from the advertising mix test /
Dertouzos, James N., 1950-
The effects of military advertising : evidence from the advertising mix test / James N. Dertouzos ; prepared for the Office of the Assistant Secretary of Defense for Force Management and Personnel. - California : Rand Corporation, 1989 - xiii, 37 p. ; 28 cm. - A Rand note ; N-2907-FMP . - Rand note ; N-2907-FMP .
Includes bibliographical references (p.37)
Hadiah
United States. Army --Recruiting, enlistment, etc.
Advertising--Recruiting and enlistment--United States
The effects of military advertising : evidence from the advertising mix test / James N. Dertouzos ; prepared for the Office of the Assistant Secretary of Defense for Force Management and Personnel. - California : Rand Corporation, 1989 - xiii, 37 p. ; 28 cm. - A Rand note ; N-2907-FMP . - Rand note ; N-2907-FMP .
Includes bibliographical references (p.37)
Hadiah
United States. Army --Recruiting, enlistment, etc.
Advertising--Recruiting and enlistment--United States