Customers first : dominate your market by winning them over where it counts the most /

Bueno, Bolivar J.

Customers first : dominate your market by winning them over where it counts the most / by Bolivar J. Bueno. - New York : McGraw-Hill, 2012. - 218 p. ; 24 cm.

Includes index.

9780071787871 (hbk. : alk. paper) RM85.96 0071787879 (hbk. : alk. paper)


Branding (Marketing).
Customer relations.
Brand name products.

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