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Essentials of marketing research /

Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.]. - 3rd ed. - New York, NY : McGraw-Hill/Irwin, 2013. - xviii, 414 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 9780078028816 (pbk.) RM624.83 0078028817

Subjects--Topical Terms:
Marketing research.

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