New developments in online marketing /
New developments in online marketing /
edited by Stephen Tagg, Alan Stevenson and Tiziano Vescovi.
- Abingdon, Oxon : Routledge, 2012.
- xiii, 205 p. : ill. ; 26 cm.
- Key issues in marketing management .
Reproduction of the Journal of Marketing Management, vol. 26, issues 3-4.
Includes bibliographical references and index.
9780415628877 RM446.25 0415628873
Internet marketing.
Social media.
Reproduction of the Journal of Marketing Management, vol. 26, issues 3-4.
Includes bibliographical references and index.
9780415628877 RM446.25 0415628873
Internet marketing.
Social media.