The public relations strategic toolkit : an essential guide to successful public relations practice /
Theaker, Alison.
The public relations strategic toolkit : an essential guide to successful public relations practice / Alison Theaker and Heather Yaxley. - New York, NY : Routledge, 2013. - xiv, 386 p. : ill. ; 26 cm.
Includes bibliographical references (p. [356]-374) and index.
9780415676472 (hbk. : alk. paper) 9780415676489 (pbk. : alk. paper) RM132.47
Corporations--Public relations.
Business communication.
The public relations strategic toolkit : an essential guide to successful public relations practice / Alison Theaker and Heather Yaxley. - New York, NY : Routledge, 2013. - xiv, 386 p. : ill. ; 26 cm.
Includes bibliographical references (p. [356]-374) and index.
9780415676472 (hbk. : alk. paper) 9780415676489 (pbk. : alk. paper) RM132.47
Corporations--Public relations.
Business communication.