Normal view MARC view ISBD view

The marketing matrix : how the corporation gets its power and how we can reclaim it /

Hastings, Gerard.

The marketing matrix : how the corporation gets its power and how we can reclaim it / Gerard Hastings. - New York, NY : Routledge, 2013. - xviii, 203 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780415678612 (hbk.) RM484.22 9780415678629 (pbk.)

Subjects--Topical Terms:
Marketing--Management.
Consumption (Economics)
Consumer behavior.
Manipulative behavior.

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

The marketing matrix : how the corporation gets its power and how we can reclaim it /

Contact Us

Copyright ©The National University of Malaysia Library