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Marketing technologies : corporate cultures and technological change /

Simakova, Elena, 1973-

Marketing technologies : corporate cultures and technological change / Elena Simakova. - London : Routledge, 2013. - xvi, 185 p. ; 25 cm. - Routledge studies in innovation, organization, and technology .

Includes bibliographical references (p. [158]-181) and index.

ISBN: 9780415624770 (hbk.) RM433.25

Subjects--Topical Terms:
Organizational change.
Electronic commerce.
Technological innovations--Economic aspects.
Management--Technological innovations.

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