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Drucker on marketing : lessons from the world's most influential business thinker /

Cohen, William A., 1937-

Drucker on marketing : lessons from the world's most influential business thinker / by William Cohen. - New York : McGraw-Hill, 2013. - xxi, 265 p. ; 24 cm.

ISBN: 9780071778626 (alk. paper) RM99.18 0071778624 (alk. paper)

Subjects--Personal Names:
Drucker, Peter F. 1909-2005.

Subjects--Topical Terms:
Marketing.

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Drucker on marketing : lessons from the world's most influential business thinker /

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