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Introduction to mass communication : media literacy and culture /

Baran, Stanley J.

Introduction to mass communication : media literacy and culture / Stanley J. Baran. - Updated 7th ed. - New York : McGraw-Hill Higher Education, 2013. - xx, 449, [36] p. : ill. (chiefly col.) ; 28 cm.

Includes bibliographical references (p. R-1-R-14) and index.

ISBN: 9780077403898 (pbk. : alk. paper) RM467.29 0077403894 (pbk. : alk. paper)

Subjects--Topical Terms:
Mass media.
Mass media and culture.
Media literacy.
Mass media.
Mass media and culture.
Media literacy.

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Introduction to mass communication : media literacy and culture /

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