The media of mass communication /
Vivian, John.
The media of mass communication / John Vivian. - 11th ed. - Upper Saddle River, N.J. : Pearson, 2013. - xxxvi, 478 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and index.
9780205029587 (pbk.) RM473.50 0205029582 (pbk.)
Mass media.
Mass media--Technological innovations.
Mass media--Social aspects.
Communication--Technological innovations.
Mass media and culture.
The media of mass communication / John Vivian. - 11th ed. - Upper Saddle River, N.J. : Pearson, 2013. - xxxvi, 478 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and index.
9780205029587 (pbk.) RM473.50 0205029582 (pbk.)
Mass media.
Mass media--Technological innovations.
Mass media--Social aspects.
Communication--Technological innovations.
Mass media and culture.