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Essentials of marketing research : putting research into practice /

Clow, Kenneth E.,

Essentials of marketing research : putting research into practice / Kenneth E. Clow, Karen E. James. - xxii, 497 pages : illustrations ; 26 cm.

Includes bibliographical references and index.

ISBN: 9781412991308 (pbk.) RM304.97

Subjects--Topical Terms:
Marketing research.

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Essentials of marketing research : putting research into practice /

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