Sustainable enterprise : a macromarketing approach /
Peterson, Mark, 1956-
Sustainable enterprise : a macromarketing approach / Mark Peterson. - Thousand Oaks, Calif. : SAGE, 2013. - xx, 535 p. : ill., maps ; 24 cm.
Includes bibliographical references and index.
9781412998680 (pbk.) RM203.26
Marketing--Social aspects.
Social responsibility of business.
Sustainable enterprise : a macromarketing approach / Mark Peterson. - Thousand Oaks, Calif. : SAGE, 2013. - xx, 535 p. : ill., maps ; 24 cm.
Includes bibliographical references and index.
9781412998680 (pbk.) RM203.26
Marketing--Social aspects.
Social responsibility of business.