World class communication : how great CEOs win with the public, shareholders, employees, and the media /
Scudder, Virgil, 1950-
World class communication : how great CEOs win with the public, shareholders, employees, and the media / Virgil Scudder with Ken Scudder. - Hoboken, N.J. : John Wiely & Sons, 2012. - xviii, 218 p. ; 24 cm.
Includes bibliographical references and index.
9781118230053 (hbk.) RM165.13 1118230051 (hbk.)
Communication in management.
Communication in organizations.
Public relations.
World class communication : how great CEOs win with the public, shareholders, employees, and the media / Virgil Scudder with Ken Scudder. - Hoboken, N.J. : John Wiely & Sons, 2012. - xviii, 218 p. ; 24 cm.
Includes bibliographical references and index.
9781118230053 (hbk.) RM165.13 1118230051 (hbk.)
Communication in management.
Communication in organizations.
Public relations.