Revenue disruption : game-changing sales and marketing strategies to accelerate growth /
Fernandez, Phil , 1960-
Revenue disruption : game-changing sales and marketing strategies to accelerate growth / Phil Fernandez. - Hoboken, N. J. : Wiley, c2012. - xv, 224 p. : ill. ; 24 cm.
Includes bibliographical references (p. 211-217) and index.
It's the buyer, stupid -- The selling cry of the lonely hunter -- Before and after mad men : a brief history of marketing -- Demand generation emerges.
9781118299296 (cloth) RM65.95 1118299299 (cloth)
Marketing.
Purchasing.
Revenue disruption : game-changing sales and marketing strategies to accelerate growth / Phil Fernandez. - Hoboken, N. J. : Wiley, c2012. - xv, 224 p. : ill. ; 24 cm.
Includes bibliographical references (p. 211-217) and index.
It's the buyer, stupid -- The selling cry of the lonely hunter -- Before and after mad men : a brief history of marketing -- Demand generation emerges.
9781118299296 (cloth) RM65.95 1118299299 (cloth)
Marketing.
Purchasing.