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Introduction to global business : understanding the international environment and global business functions /

Gaspar, Julian E.

Introduction to global business : understanding the international environment and global business functions / Julian E. Gaspar, Texas A & M University ; Antonio Arreloa-Risa, Texas A & M University ; Leonard Bierman, Texas A & M University ; Richard T. Hise, Texas A & M University ; James W. Kolari, Texas A & M University ; L. Murphy Smith, Murray State University. - Mason, OH. : South-Western Cengage Learning, 2014. - xxi, 407 p. : col. ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 0547152124 (pbk.) 9780547152127 (pbk.) RM521.64

Subjects--Topical Terms:
International business enterprises--Textbooks.

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Introduction to global business : understanding the international environment and global business functions /

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