Advertising, promotion, and other aspects of integrated marketing communications /
Shimp, Terence A.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews. - 9th ed. - Mason, Ohio : South-Western Cengage Learning, ò013. - xxii, 729 p. : ill. (certaines en coul.) ; 29 cm.
Bibliographies.
9781111580216 (hbk) RM951.24 1111580219 (hbk)
Ventes--Promotion.
Marketing direct.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews. - 9th ed. - Mason, Ohio : South-Western Cengage Learning, ò013. - xxii, 729 p. : ill. (certaines en coul.) ; 29 cm.
Bibliographies.
9781111580216 (hbk) RM951.24 1111580219 (hbk)
Ventes--Promotion.
Marketing direct.