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Advertising & sales promotion /

Kaser, Ken.

Advertising & sales promotion / Advertising and sales promotion. Ken Kaser. - Mason, Ohio : South-Western, Cengage Learning, 2013. - xix, 461 p. : col. ill. ; 29 cm.

Includes index.

ISBN: 9781111573232 (hbk.) RM267.71 1111573239 (hbk.)

Subjects--Topical Terms:
Advertising.
Sales promotion.

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