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Marketing models : multivariate statistics and marketing analytics /

Iacobucci, Dawn.

Marketing models : multivariate statistics and marketing analytics / Dawn Iacobucci. - Mason, Ohio : South-Western, Cengage Learning, 2013. - xi, 206 p. : ill. ; 26 cm.

Includes bibliographical references (p. 199-200) and index.

ISBN: 9781111525842 (pbk.) RM187.82 1111525846 (pbk.)

Subjects--Topical Terms:
Marketing--Mathematical models.
Marketing--Statistical methods.
Multivariate analysis.

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