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Social media marketing : a strategic approach /

Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher. - Mason, OH. : South-Western, Cengage Learning, 2013. - xv, 380 p. : ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9780538480871 (pbk.) RM323.94 0538480874 (pbk.)

Subjects--Topical Terms:
Internet marketing--Textbooks.
Viral marketing--Textbooks.

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