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International business strategy : rethinking the foundations of global corporate success /

Verbeke, Alain.

International business strategy : rethinking the foundations of global corporate success / Alain Verbeke. - 2nd ed. - Cambridge : Cambridge University Press, 2013. - XXIII, [1], 590 s. : il. ; 25 cm.

Indeks.

ISBN: 9781107027893 ( hbk) RM474.83 9781107683099 (pbk)

Subjects--Topical Terms:
International business enterprises--Management.
International business enterprises--manegement case studies--case studies.
Strategic planning.
Strategic planning--Case studies.

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International business strategy : rethinking the foundations of global corporate success /

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