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Developing new products and repositioning mature brands a risk-reduction system that produces investment alternatives /

Cafarelli, Eugene J., 1938-

Developing new products and repositioning mature brands a risk-reduction system that produces investment alternatives / Eugene J. Cafarelli - New York : Wiley, 1980 - 253 p. ; 22 cm. - Ronald series on marketing management .

'A Ronald Press publication.' Includes index

Bibliography: p.249

ISBN: 0471046345

LCCN: 80-013112

Subjects--Topical Terms:
Product management
New products

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Developing new products and repositioning mature brands a risk-reduction system that produces investment alternatives /

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