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Developing business strategies /

Aaker, David A.

Developing business strategies / Davie A. Aaker - 4th ed. - New York : John Wiley & Sons, 1995 - xv, 379 p. : ill. ; 24 cm.

ISBN: 0471118141 RM73.79

LCCN: 94-040291

Subjects--Topical Terms:
Strategic planning
Marketing--Management

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