Creative strategy : a guide for innovation/
Duggan, William R.
Creative strategy : a guide for innovation/ William Duggan. - New York : Columbia Business School Pub., 2013. - viii, 165 p. ; 24 cm.
Includes bibliographical references (p. [155]-158) and index.
From mind to method -- Precedents -- What's the problem? -- Where do we look? -- Creative combination -- Resolution -- Get organized -- Kinds of innovation -- Brainstorming -- Top ten -- Creative -- Strategy.
9780231160520 (cloth : alk. paper) RM85.77
Creative ability in business.
Creative thinking.
Diffusion of innovations.
Strategic planning.
Creative strategy : a guide for innovation/ William Duggan. - New York : Columbia Business School Pub., 2013. - viii, 165 p. ; 24 cm.
Includes bibliographical references (p. [155]-158) and index.
From mind to method -- Precedents -- What's the problem? -- Where do we look? -- Creative combination -- Resolution -- Get organized -- Kinds of innovation -- Brainstorming -- Top ten -- Creative -- Strategy.
9780231160520 (cloth : alk. paper) RM85.77
Creative ability in business.
Creative thinking.
Diffusion of innovations.
Strategic planning.