Media analysis techniques /
Berger, Arthur Asa, 1933-
Media analysis techniques / Arthur Asa Berger. - 4th ed. - Thousand Oaks, Calif. : SAGE, 2012. - xv, 260 p. : ill. ; 23 cm.
Includes bibliographical references (p. 247-251) and indexes.
Techniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murderers on the orient express -- Seven points on the game of football -- The maiden with the snake : interpretations of a print advertisement -- All-news radio and the american bourgeoisie -- Video games : a new art form -- Cell phones, social media, and the problem of identity.
9781412987769 (pbk.) RM211.51 1412987768 (pbk.)
Mass media--Methodology.
Mass media criticism.
Media analysis techniques / Arthur Asa Berger. - 4th ed. - Thousand Oaks, Calif. : SAGE, 2012. - xv, 260 p. : ill. ; 23 cm.
Includes bibliographical references (p. 247-251) and indexes.
Techniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murderers on the orient express -- Seven points on the game of football -- The maiden with the snake : interpretations of a print advertisement -- All-news radio and the american bourgeoisie -- Video games : a new art form -- Cell phones, social media, and the problem of identity.
9781412987769 (pbk.) RM211.51 1412987768 (pbk.)
Mass media--Methodology.
Mass media criticism.