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Mediawriting : print, broadcast, and public relations /

Whitaker, Wayne R., 1940-

Mediawriting : print, broadcast, and public relations / W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith. - 4th ed. - New York : Routledge, 2012. - xix, 380 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780415891806 (hbk.) 0415891809 (hbk.) 9780415888035 (pbk.) RM196.75 0415888034 (pbk.)

Subjects--Topical Terms:
Mass media--Authorship.
Broadcast journalism--Authorship.
Public relations--Authorship.
Journalism--Authorship.

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