Services marketing : an interactive approach /
Fisk, Raymond P.
Services marketing : an interactive approach / Raymond P. Fisk, Stephen J. Grove ; Joby John. - 4th ed. - Mason, OH : South-Western, Cengage Learning, 2014. - xxiii, 261 p. : ill. ; 26 cm.
Includes index.
9781285057132 RM654.23
Service industries--Marketing.
Service industries--Management
Services marketing : an interactive approach / Raymond P. Fisk, Stephen J. Grove ; Joby John. - 4th ed. - Mason, OH : South-Western, Cengage Learning, 2014. - xxiii, 261 p. : ill. ; 26 cm.
Includes index.
9781285057132 RM654.23
Service industries--Marketing.
Service industries--Management